Cookie Policy
Last Updated: April 10, 2026
This Cookie Policy explains how Truck Parts Direct ("we," "us," or "our") uses cookies and similar tracking technologies on www.truckpartsdirect.com. It should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — like what is in your shopping cart — and help us understand how people use our site so we can improve it. Some cookies are set by us directly and others are set by third-party services we use.
Categories of Cookies We Use
Essential Cookies
These cookies are required for the site to function. They cannot be disabled. Without them features like the shopping cart, checkout, and account login would not work.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | Salesforce Commerce Cloud | Maintains your shopping session and cart contents | Session |
| dwsid | Salesforce Commerce Cloud | Session identifier required for site functionality | Session |
| dwanonymous | Salesforce Commerce Cloud | Tracks anonymous visitor session for cart and preferences | 1 year |
| dw_dnt | Salesforce Commerce Cloud | Stores your Do Not Track preference | 1 year |
| tpd_consent | Truck Parts Direct | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with our site — which pages are most visited, how long people stay, and where they come from. This helps us improve the site and our product listings. You can opt out of analytics cookies using the Cookie Settings link in the footer.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors for traffic reporting | 2 years |
| _ga_XXXXXXXXXX | Google Analytics | Maintains session state for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes users — expires quickly | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics | 1 minute |
Advertising and Marketing Cookies
These cookies are used to show you relevant ads on other websites after you have visited ours and to measure how effective our advertising is. They are set by third-party advertising platforms. You can opt out using the Cookie Settings link in the footer or via the links listed below.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta Pixel to deliver and measure ad campaigns | 3 months |
| _fbc | Meta (Facebook) | Stores last click attribution for Facebook Ads | 2 years |
| IDE | Google (DoubleClick) | Used for targeted advertising across Google's ad network | 1 year |
| _gcl_au | Google Ads | Measures ad campaign conversions from Google Ads | 3 months |
Preference Cookies
These cookies remember choices you make on the site such as your region or display preferences so you do not have to reset them on every visit.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| dwpersonalization | Salesforce Commerce Cloud | Stores your personalization and display preferences | 1 year |
| currency | Truck Parts Direct | Remembers your preferred currency selection | Session |
How to Manage Cookies
You have several ways to control how cookies are used on this site.
Cookie Settings panel: Click the Cookie Settings link in the footer of any page on our site to view and change your preferences at any time. Essential cookies cannot be disabled as they are required for the site to function.
Your browser settings: Most browsers allow you to block or delete cookies through their settings menu. Note that blocking all cookies may break shopping cart and checkout functionality.
Third-party opt-out tools:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Meta / Facebook: facebook.com/adpreferences
- Network Advertising Initiative: optout.networkadvertising.org
California residents can also exercise their right to opt out of the sale or sharing of personal information by clicking the Do Not Sell or Share My Personal Information link in the footer of our site.
Changes to This Policy
We may update this Cookie Policy as we add or change the technologies we use. The Last Updated date at the top reflects the most recent revision. We encourage you to check back periodically.
Contact Us
If you have questions about this Cookie Policy please reach out:
- Email: support@truckpartsdirect.com
- Phone: 830-208-6115
- Location: New Braunfels, TX